Helping Takeda drive a new era of innovative medicine that’s more accessible for all

(01)Insight

What we did

Brand positioning
Brand creative platform
Display advertising
Connected TV

With brand research showing US audiences wanted to hear more about what Takeda stands for, we saw an opportunity to communicate how Takeda is advancing health care in all the right ways.

(02)Idea

For 240 years (and counting) Takeda balanced scientific discovery with human empathy. We made sure policymakers and investors understood that “The Takeda Way” put patients over profit.

The Arc is a graphic representation of Takeda

It envelops, insulates, and protects the protagonists in our communications. The arc is meant to convey inclusivity, unity, and inevitable progress.

(03)Impact

The campaign generated engagement rates that met or beat nearly every industry benchmark surpassing all expectations and significantly increasing engagement and awareness among healthcare providers, investors, and policy makers.

21%

Brand familiarity exposed vs. non exposed
+60%

exposed vs non-exposed
65%

unaided brand recall

“Helping our Takeda clients bring better healthcare to the world is great in itself — but being able to work with such collaborative and encouraging clients, that’s really the best part.”

Ken DeNorscia — Director of Creative Services, PJA

Let us help your innovation-driven brand get the credit it deserves.

Contact Greg Straface at gstraface@agencypja.com

Boston

12 Arrow Street Cambridge, MA 02138 617.492.5899